SELECTED WORK
Selected projects in Product Graphics, CMF and Industrial Design.
CRESCENT — EVOLVING A PRODUCT IDENTITY
For many years, I have worked with Crescent developing new color and graphic concepts across their bicycle collections. Each collection is carefully updated to reflect current trends while maintaining the distinctive identity of the brand and its different models.
The process includes trend research, color and pattern analysis, graphic development and CMF – exploring how colors, finishes and graphics work together across individual bicycles and the complete product range.
The aim is to create designs that feel relevant and contemporary, while maintaining recognition and consistency over time. Balancing trends with a strong product identity helps keep the brand moving forward without losing what makes it recognizable.
CREMO BOATS — REBRANDING A PRODUCT RANGE
The project involved rebranding an existing range of boats under the new Cremo brand. I started by developing the new logo and visual identity, based on an understanding of the company, its products and target audience.
The logo needed to be clearly visible from a distance, adaptable to different surfaces and applications, and work consistently across the entire product range. The result became the foundation for a new product identity, bringing the boats together under one clear and recognizable brand.
TWEEK SWEETS — BUILDING A PLAYFUL BRAND IDENTITY
My work with Tweek started with developing graphic elements to help establish the brand as a playful and innovative candy company, with a strong focus on natural ingredients and a modern approach to sweets.
The assignment gradually grew into a broader role, where I worked with the visual identity across packaging, retail solutions, shipping materials and communication. The aim was to create a consistent and recognizable expression across every touchpoint – from the product on the shelf to the way the brand was presented in stores and communicated to customers.
FROM IDEA TO PRODUCTION
I can join a project at any stage – from early trend research and concept development to final graphics, CMF specifications and production-ready artwork.
RESEARCH & TRENDS → CONCEPT → PRODUCT GRAPHICS & CMF → DEVELOPMENT → PRODUCTION
HAVE A PROJECT IN MIND?
Whether you're developing a new product, updating an existing range or looking for extra senior design capacity, I'd be happy to hear about your project.